Making Cinelandia: American Films and Mexican Film Culture Before the Golden Age

Making Cinelandia: American Films and Mexican Film Culture Before the Golden Age

ISBN: 1306513391

ISBN 13: 9781306513395

Publication Date: July 03, 2014

Publisher: Duke University Press

Pages: 334

Format: ebook

Author: Laura Isabel Serna

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In the 1920s, as American films came to dominate Mexico's cinemas, many of its cultural and political elites feared that this "Yanqui" invasion would turn Mexico into a cultural vassal of the United States. In "Making Cinelandia," Laura Isabel Serna contends that Hollywood films were not simply tools of cultural imperialism. Instead, they offered Mexicans on both sides of the border an imaginative and crucial means of participating in global modernity, even as these films and their producers and distributors frequently displayed anti-Mexican bias. Before the Golden Age of Mexican cinema, Mexican audiences used their encounters with American films to construct a national film culture. Drawing on extensive archival research, Serna explores the popular experience of cinemagoing from the perspective of exhibitors, cinema workers, journalists, censors, and fans, showing how Mexican audiences actively engaged with American films to identify more deeply with Mexico.

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